Churn Rate Calculator
Enter customers at start and how many left this month. Get churn rate + LTV impact.
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Open BusinessOSCommon questions
What's a good SaaS churn rate?
Under 5% monthly for early stage. Under 2% monthly for mature B2C. Under 1% monthly for B2B enterprise. Above 5% = leaky bucket.
Is annual churn just 12x monthly?
No — it compounds. 5% monthly churn = 46% annual churn (not 60%). Use the compounded formula.
How do I reduce churn?
In order: fix the reason people quit (talk to churned users), onboarding, product-market fit, customer success touches. Discounts to save customers rarely work long-term.